On Vinyl Media

Local music for local retail. Commercially licensed, legal, and local.

MISSION
On Vinyl Media Group is a boutique music design company based in Austin, TX. Our mission is to build hyperlocal communities centered around local music by sustaining the local music culture, creating a framework of support for local artists through content creation and press, and providing businesses and communities with commercial streaming solutions that support legal, licensed, and local music while sustaining a culture of divergence.

OUR PURPOSE IS SIMPLE:
Help brands find a sound. Help musicians find a voice.

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FAQ

Average sales increase by 31.7% when businesses choose custom-curated music over music that is not brand specific.

SOURCE: "What does your brand sound like?" by Johansson, G. & Moradi, J.

Features

Music is commercially licensed through ASCAP, BMI, SESAC, SoundExchange and direct licenses with a growing number of local Austin artists
View all enterprise locations and see what's playing
Want to automatically schedule different music for breakfast, lunch, and happy hour? Dayparting available through playlist scheduler
Easily access each location's play history
Skip songs you don't like and tell us why with the click of a button!

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What we do and how we do it.

Press.

On Vinyl Media uplifts the local music community through a hyperlocal online magazine, ATX On Record, that seeks to provide press and coverage exclusive to local musicians. In addition, we host events that range from music industry meet ups to live music events to give the local music community a voice and presence. Through the magazine, we have built and sustained relationships with over 350 bands, key figures in the local music industry, and other music tech startups.

Play.

On Vinyl Music is a user-friendly platform that allows local businesses to plug-and-play legally licensed local music in their retail spaces. Our qualified staff of local music curators license and aggregate playlists that are tailored to each business’s specific style to create an intangible experience associated with each brand. We offer a more affordable alternative to other background music services for businesses that pride themselves on their local brand image and sound.

Patronage.

We provide a market affiliation service that matches musicians who have established audiences with local businesses. Creating these sponsorships allows businesses to gain access to vital consumer influencers and increases brand awareness. Supporting local bands and musicians supplies artists with an alternate source of income and fosters a sense of collaboration within the local community. Our goal is to connect business and art to sustain local culture and growth.

Why we do what we do.

Social Impact

According to the most recent Austin Music Census conducted in 2015, 50 percent of Austin musicians with a secondary source of income take home less than $25,000 annually and almost 70 percent of total musicians make less than $10,000 a year.

As a millennial startup, we feel passionate about the social impact of our business. Not only is our goal to contribute to the local economy, we wish to sustain Austin's local-centric culture that is centered around local music. The system is broken. Our market is saturated. With our lineup of B2B music tech services, we hope to find a way to sustain our community's local music scene and maintain Austin's title of Live Music Capital of the World.

There has been a decrease in economic impact of the music industry of 15% and a loss of 1,200 jobs in the last four years.

Austin Music People (AMP) Economic Impact Study 2016

Who are we?

The music industry operates like a poorly built skyscraper. The very foundation of this building is the local music scene, and in order for the building to stand strong and tall, it must have a firm foundation. We are passionate about supporting the local music scene through technology and by connecting local musicians with local businesses. That's why we've got a star-studded lineup of advisors who are focused on helping us deliver an artist-friendly service and execute on our mission.