By Ashley Morris
Today, on April 18th, local Austin pop artist SOBBRS released his music video for “Monsoon,” which features a buoyant, electronically lush beat amplified by singer/songwriter Jesus Acosta’s vulnerable vocals. Modernly poetic, the fresh, minimalist track is pop recontextualized.
Color, movement, and light define videographer Mitchell Allison’s conceptualization of SOBBR’s new single. Following the ambiance of the song, Allison creates a minimalistic yet mind-bending video that has the vibe of a small art gallery mixed media presentation. The beginning of the video presents a neutral, muted setting of a few vases filled with water and fragmented images of a woman. Lyrics are thrown up on the screen in haphazard patterns, and shots of flesh, glass and water create a sensual surreal mood. About halfway through the song as the music builds, the color shifts from off-white to red, highlighting the visceral tones in “Monsoon” by elevating the intensity.
There is a final shift in the color and light in the video towards the end of the song, a strobing of white and black. All during this fragmented, obstructed views of a woman’s eyes, hands, legs, and body are seen through the water vases, lending itself to the sensual aesthetic of the video. Allison accomplishes an interesting mirroring of movement within music with the movement of the woman. The disorienting shots hold the balance between simple and chaotic, just as the music does.
Visual art and music overlap naturally, and this intersection comes through beautifully in SOBBRS new music video. The typography of the lyrics in the video integrates them from being art that is heard into art that is seen as well, an intriguing and clever choice by Alison. This also forces the viewer to pay special attention to the lyrics and integrate them into their watching and listening experience. Perhaps what’s so unique about this single and video is how fully integrated they are into one another, and how the musical movement in one can be visually expressed by the other and in such a simple, clean way.
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